This article is a list of the best product tour software that you can use to guide your users through your digital product. You will find some popular tools like Intercom and Whatfix, as well as lesser-known ones like Chameleon. Read on to discover what they can do for your business.
How Important Are Product Tour Apps?
Any SaaS business runs the risk of losing potential customers because they can’t figure out how to use the product from the get-go. This is where product tour software comes into play. They introduce users to your product and help them navigate its features to discover its value.
Effective product tours can increase product activation, adoption, and user retention rates. Product tour software can also be used to record and analyze customer feedback. If you’re on the hunt for a good product tour tool, check out our suggestions:
1. Intercom
Cost: from $59/month
Best Features:
- Code-free builder
- Audience targeting
- Templates
- Multipage tours
- Click-to-advance
- Reporting
Intercom is a conversational relationship platform that has a product tour add-on. You can use it to create product tours for your customers and drive onboarding and adoption. With Intercom you can also create frameless video tours to make your customer feel closer to you. However, Intercom tours are linear, with no real interactivity.
2. Pendo
Cost: free version, price quote for other plans
Best Features:
- Web guides
- Mobile guides
- Guide consumption analytics
- Themes and styling
- Pre-built layout library
- Guide scheduling
Pendo helps you interact with customers by designing personalized onboarding and tutorials, and by sending in-app messages. You can tailor your messages for specific customer segments to make sure they all know how to use the features they need. In-app messages can also result in reduced customer support calls due to increased customer satisfaction. However, keep in mind Pendo’s interface is not friendly to inexperienced users.
3. Userpilot
Cost: from $249/month
Best Features:
- Growth Insights
- Engagement Layer
- User Sentiment
- Reporting, Targeting & Customization
- Integrations
With Userpilot you can create fully interactive product walkthroughs and tours. It offers many segmentation and personalization options, as well as advanced analytics. It is easy to use and install (by downloading a Chrome extension and adding a JavaScript snippet).
Userpilot is Custify’s primary choice in product tour software and we often recommend it our customers. We also have an active partnership so, as a customer of Custify, you can benefit from a significative discount.
4. Whatfix
Cost: custom price quote
Best Features:
- Automatic, Precise Targeting
- Condition-Based walkthroughs
- Analytics
- Zero-Coding Content Creation
- Multilingual
Whatfix offers interactive product tours and smart content creation. Like Userpilot, it can be installed via Chrome extension and JavaScript snippet. You can use it to easily create content, no coding skills required, and display it in various formats (video, PDF, etc). Whatfix’s installation process is a bit difficult and its customization options are limited.
5. Appcues
Cost: from $249/month billed yearly or $299/month billed monthly
Best Features:
- Onboarding tours
- Tooltips
- In-app surveys
- In-app messaging
- Launchpad
- NPS
Appcues is an easy-to-use product tour software that comes with a no-code design-builder and many design options. Its tracking features require no coding skills as well, so you don’t need any help from developers or analysts. Appcues also comes with custom dashboards for reporting and analysis. Nonetheless, its price range is very high compared to that of other software from this list.
6. WalkMe
Cost: price quote
Best Features:
- Walk-Thrus
- Full Interface Control
- Advanced API Support
- Multi-language
- Analytics
- Segmentation
WalkMe is one of the most popular product tour software on this list. You can use it to quickly build, test, and launch non-linear product walkthroughs. It has a wide variety of features like analytics, A/B testing, and task automation, which may seem overwhelming at first. Based on reviews, it’s price quotes are quite steep, and it’s more suitable for large businesses.
7. Chameleon
Cost: from $279/month
Best Features:
- Tours
- Tooltips
- Microsurveys (including NPS)
- Event Triggering
- Audience Segments
- A/B Testing
Chameleon is an onboarding and product tour software that you can use to record and analyze customer feedback. Although not as well-known as other tools such as Appcues or WalkMe, Chameleon provides many UX elements to use in product tours. It also offers custom CSS, allowing you to set specific styling or themes for your product walkthroughs. However, custom coding means Chameleon will take longer to deploy.
8. UserGuiding
Cost: from $166/month, billed yearly
Best Features:
- Onboarding Checklist
- Hotspots
- Segmentation
- Analytics
- NPS surveys
- Goal Tracking
UserGuiding is a product tour and customer feedback platform that you can use to create fully customizable in-product experiences and preview them before launching to production. You can also set up sophisticated onboarding flows, no coding skills required. UserGuiding’s NPS surveys feature helps you gather customer input to measure customer satisfaction and improve customer experience. Keep in mind that at the moment UserGuiding doesn’t work on mobile devices.
9. Userlane
Cost: price quote
Best Features:
- Audience Targeting
- Multi-Language
- Reporting/Analytics
- Surveys & Feedback
- Customer Segmentation
Userlane is a no-code product tour tool that allows you to offer tailored guidance and support to users. With Userlane you can collaborate with your team members to build step-by-step, on-screen interactive guides. It is easy to use and customize and it gets regular releases of new features. Based on online reviews, one of the downsides is that Userlanes’s analytics feature could use improvement.
10. Userflow
Cost: from $200/month, billed yearly
Best Features:
- Flows
- Launchers/Hotspots
- Checklists
- Surveys/NPS
- Flow/checklist views
- Automatic, segmented flow triggering
With Userflow you can build in-app, highly customized, and dynamic flows with no code. Its drag and drop builder is visual and intuitive and it allows you to easily preview flows, directly in your own app. It is also a customer input software that you can use to collect user feedback via NPS, CSAT, and free-form text surveys. However, access to many of its features is restricted on the lower pricing plans.
11. Apty
Cost: price quote
Best Features:
- Intelligent Analytics
- Complex Flow Creation
- Multi-language
- Multiple Domains
- Custom Validations
With Apty you can simplify the learning curve for users and help them get familiarized with your product. You can use walkthroughs and in-app messaging to onboard users or highlight newly launched features. Apty’s analytics tool analyzes user behavior and helps you create customized flows for various user groups. One possible drawback is that Apty’s deployment and integration can take some time.
12. Nickelled
Cost: from $99/month
Best Features:
- Unlimited users and views
- Easy page embedding
- User flows
- User Segmentation
- Embed video or audio in guides
Nickelled is a 100% code-free product tour software. You can use it to drive product adoption with guided tours, website banners, and onsite widgets. Nickelled is cross-platform so it works on mobile, desktop, and tablet. It doesn’t require software downloads or browser extensions, and Javascript is optional. It is one of the less pricey options on this list, but note that it offers no customer segmentation at the moment.
13. Usetiful
Cost: free version, from €29.90/month for other plans
Best Features:
- Product tour
- Smart tips
- Onboarding Checklist
- Customizable themes for native look
- Usage analytics
Usetiful markets itself as an “affordable premium solution for digital adoption” which seems to be accurate. You can use it by pasting a snippet of code into your product, or by adding their browser extension. Their product tours and smart tips were designed to look native in your software product for good user experience. As is often the case, lower pricing plans don’t include access to many features.
Final Thoughts
There are plenty of product software options out there. Consider your needs and budget and do extensive research before deciding on one. Based on the high review count on websites like G2 or Capterra, Intercom, Pendo, and Whatfix seem to be the go-to product tour tools. Judging by what they offer, however, Appcues and WalkMe are very good choices as well.
